Pepita Bos
Problem solver, Strategist & Educator
TAKE THIS MASTERCLASS TO LAY THE GROUNDWORK FOR YOUR SUCCESS
A guided choice-making masterclass based on our Niche & Audience Framework developed over the course of 30 years
Having worked in business, brand, and marketing strategy for 30+ years, I have come to realize that one of the greatest pitfalls for entrepreneurs is trying to do too much.
Too many different audiences, too many different products and services. Just too much of everything, while there is often too little of the time and money to do it right. Especially when starting out.
Many entrepreneurs...
- Do not know how to segment their audience or niche down.
- Are trying to be too many things to too many people.
- Have trouble choosing.
- Are not taking the availability of their resources into account.
- Overlook what is happening in the market that influences their business.
- Don’t base their choices on numbers.
An example...
Years ago I was working with a local entrepreneur who offered massages, personal training, and nutritional advice.
My first impression was that she was doing way too much and was spreading herself too thin.
She insisted that this was working for her, but in reality she was struggling.
Her idea was that since she was struggling in one service, she would keep on adding other services and generate multiple streams of income.
I did an exercise with her on identifying all her services and audiences. This made her realize that she was trying to do too much.
It resulted in her drastically narrowing down her offerings and target audiences.
Enroll in this masterclass today for just $199
Our framework ensures:
- A proven approach to making strategic choices
- A proven method to segmentation
- A proven process to niching down
- A guided choice-making journey
- A clear and structured setup
- Insights and questions that make you think
- Practical assignments to help you choose
- 10 modules with videos and supporting materials
- A digital workbook with PDF report for you
Here are your takeaways after this online masterclass:
- You'll have identified what makes you tick and how that influences your business.
- You'll have identified your playing field.
- You'll have evaluated and judged your current clients, or...
- You'll have determined what you find important in future clients.
- You'll have assessed your current Audience-Product Combinations, or...
- You'll have insight into what makes for great future Audience-Product Combinations.
- You'll know which market trends influence your strategic choices.
- You'll understand which market forces have an impact on your business.
- You'll have determined your business positioning.
Go from spreading yourself too thin to being laser-focused
With this masterclass you'll have tackled the most important critical success factor for the success of your business!
WHAT PREVIOUS PARTICIPANTS HAVE TO SAY ABOUT THE MASTERCLASS
Going through the masterclass was a challenge, because it required me to dig deep and think hard. But I am so happy I did it. Before I went through this process my strategy was all over the place. Too many shiny golden objects. It was difficult to make choices, but I did and I am more focused than ever and it shows in my results.
Max Schoenmakers - The Netherlands
Before I started my own business I had a corporate job. Within that big organization I had so many resources at my disposal! As a starting entrepreneur I had to get another mindset, because I found myself trying to do too much. The result was that I was getting nowhere. Pepita's masterclass made me realize what I did wrong and helped me to choose and focus. Grateful every day!
Julie Jones - Colorado, USA
Frequently Asked Questions
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